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OPTION 1: SETTING THE TONE
MARKETING MAP
Stakeholder interviews that inform your story outlined through your marketing map (how to talk about, what colors, symbols and images to use, what tone and positioning to take) so that their greatest motivating factors inform your website, social, and marketing materials with pinpoint precision to get you a next step.
Messaging examples
Color palette
Iconography map
Photography lightbox
Position difference-makers
Stakeholder interviews
OPTION 2: MARKETING DIRECTION AND MANAGEMENT
CAMPAIGNS
Account-based email and social campaigns that convert your follower to a next right step.
Emails (marketing & reps)
Interactive infographics
White papers
Landing pages
Social/Digital Ads
VIDEOS
Scripts, storyboards and videoshoots of "how to" series designed to generate a vast YouTube following.
Scripts
Storyboards
Shooting
Motion graphics
VSEO tactics
Anchor 2
EVENTS
Tradeshow or LIVE webinar-based events that build your subject-matter expertise.
Booth design
Sales sheets
Live SME events
Social media presence
Anchor 3
STORYTELLING
"THE WHY" your products and services provide what they do from the perspective of your customer.
Value propositions
Pitch decks & materials
Personas
Customer journey mapping
Strategy & planning
Anchor 4
Anchor 1
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