1: TONE SETTING
MARKETING MAP
Stakeholder interviews inform your brand strategy, which is outlined in a marketing map. The Marketing Map is designed to display how to message your brand, and the brand’s visual identity (colors, symbols and imagery). Stakeholder interviews are critical to understand their greatest motivating factors for purchase and these insights inform website, social and marketing strategy with pinpoint precision to get you to the next step.
Messaging examples
Color palette
Iconography map
Photography lightbox
Position difference-makers
Stakeholder interviews
2: DIRECTION & PROJECT MANAGEMENT
STORYTELLING
"THE WHY" your products and services provide what they do from the perspective of your customer (as informed by interviews/messaging map).
Value propositions
Pitch decks & materials
Personas
Customer journey mapping
Strategy & planning
Account-based email and social campaigns that convert your follower to a next right step (direction and management).
Emails (marketing & reps)
Interactive infographics
White papers
Landing pages
Social/Digital Ads
Scripts, storyboards and shoots and contents of "need to knows" series designed to generate a vast following (direction and management).
Scripts
Storyboards
Shooting
Motion graphics
VSEO tactics
Social content calendar
Tradeshow or LIVE webinar-based events that build your subject-matter expertise (direction and management).