Part 2: What does your team say about your name and logo?
You know your business best.
What does your sales & customer service team think?
They're the ones engaging most with your clients and prospects. What is it they hear time and again?
What do your evangelists and coaches say?
They already love you, can't hurt to ask.
What does your branding team say?
Here's where we come into play. When we look at what makes a strong name and logo, let's look at the following example:
We're looking for what combination of words -- whether real or imagined -- will describe our client's greatness while capturing their prospects ear.
Our wealth adviser group principle's 30-Second Story was based around her Irish mother who worked 12-hour days while putting 4+ kids through college, and how had she done some simple planning, her life could have been a whole lot easier.
Because of that we explored the following options:
Bryluen — (bree-LOO-en) from Cornish breilu "a rose".
Manifestation magic, moon, air, fertility, prosperity. Celtic (Irish) Goddess of plenty. Mother earth Goddess and maiden aspect of the Morrigu.
Artio: (Gaulish) Celtic Bear Goddess. She was associated with abundance, strength and the harvest.
Bec (modern spelling: Beag, meaning "small") was one of the Tuatha Dé Danann. She was known for having a magic well. Beag also means small so most of her spells were not dangerous in nature
Habondia: (Britain) Goddess of the harvest, abundance and prosperity. She was also known as Abondia, Abunciada, Habonde
Olwen: (Welsh) Her name means "the golden wheel"; she was the Goddess of sunlight.
We also consider other directions:
CELTIC WORDS (with meanings such as bright, smart, trinity, wealth, Rose -- her mother's name)
Rois, Ros, Rosanna, Rosog. International translations of the word rose include: Ruze (Czech), Ruusu (Finnish), Ruza (Roman)
HORTICULTURAL NAMES OF ROSES (her mother's name)
SWATCH NAMES OF COLOR RED
Here's where the fun begins because we get to explore the subliminal ancient meanings that are held in the collective consciousness that will trigger a reaction.
Triangle = beginning, middle, end, perfect balance, strength,
doorway, gateway, the process of life
Circle = completion of matter/project, containment within,
whole, complete, our understanding that everything
in existence (including ourselves) participate in a
Square = our spatial orientation with our domain according to
the points of the compass, our desire to find our way
in a confusing world by providing us with directions
Rose = Roses are ancient symbols of love and beauty. "Rose" means pink or red in a variety of languages (such as the Romance languages and Greek). The rose was sacred to a number of goddesses including Isis, whose rose appears in the late classical allegorical novel The Golden Ass as "the sweet Rose of reason and virtue" that saves the hero from his bewitched life in the form of a donkey. The ancient Greeks and Romans identified the rose with the goddess of love, Aphrodite (Greek name) and Venus (Roman name). In Rome a wild rose would be placed on the door of a room where secret or confidential matters were discussed.
The simplest of Celtic Knots symbolizing a triune God. The Celts were very familiar with the idea of the trinity, everything came in threes; the three stages of womanhood: maid, mother, crone, and the three elements: earth, fire, water and Christianity embraced this knot to symbolize the Father, Son, and Holy Ghost in many of the early Christian illuminated manuscripts such as the Book of Kells. The combination of the trinity knot into rings, linens, jewelry, and other bridal designs is associated with eternity and eternal love. The trinity predates the crucifix by hundreds of years.
Celtic Knot =
The Celtic knot symbol, is also referred to as the mystic knot, or the endless knot. The more esoteric or spiritual meaning of this symbol eludes to beginnings and endings. In viewing these beautiful knots, we cannot see a beginning or and end, and therefore we are reminded of the timeless nature of our spirit. This translation harkens to our most primal selves as we contemplate the infinite cycles of birth and rebirth in both physical and ethereal realms.
A less spiritual representation is also related to the knots endless nature. Due to it's infinite path, the Celtic knot can represent an uninterrupted life cycle. Some may use this symbol as a charm of sorts - warding against sickness or setbacks that might interfere with an otherwise calm and stable life. In this vein, these knots are used as emblems, which can be found in jewelry, clothing, or home décor. In ancient times, gifts adorned with mystic knots would be given with best wishes of longevity, or luck with new endeavors.
Here's where the fun extends because we explore the feeling tones generated by certain colors.
In this case, our client wanted to stick with colors that resonated with both strength (Celtic) AND prosperity.
Green = Growth, harmony, freshness, fertility, and money, healing and protection, ambition
It emits a feeling of safety and balance.
Red = Passion, sensitivity, vigor, willpower, courage
It emits a feeling of being ignited.
Purple = Royalty, Power, nobility, luxury, and ambition. Wealth, extravagance, wisdom, dignity, independence, creativity, mystery, and magic
It emits a feeling of security (knowing you are on track to fulfilling your higher purpose in life).
Here's the palette we landed on
What's the last part to a strong name and logo? Stay tuned.
For more on how to create a strong name and logo for your business,