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Client Number 1
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Client Number 2
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 |  START WITH A STRONG STORY Value Drivers story is centered around "not just another consultancy with assessments but action, acceleration". Design focused to convey that idea through dynamic, bold imagery. DIGITAL & PRINT SELL SHEET WITH SERVICES MODEL |  END WITH A CLEAR VISUAL Sell sheet doubles as self-identifier. Not just another brochure, services model built into it to assist business development in clinching the next step. DIGITAL & PRINT SELL SHEET WITH SERVICES MODEL |
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 LEAVE YOUR MARK Medical technology & equipment group undergoing an identity crisis, receiving feedback that original mark was confused as IT companies or even Nazi propaganda. My goal: To undertake a complete identity makeover. |  CARRY MARK THROUGH In addition to establishing a clear and appealing company mark, the next step was to custom craft icons representative of each product line. |  |
 GET IT STRAIGHT Established mid-size downtown Chicago law firm partner decided to hang branded shingle, setting his services apart from existing firm with the goal of distinguishing these services to level that would not only triple annual revenues, but put them in position to begin to franchise the model to other offices and partners. My goal: Flush out their story that "my business exceeds, I'm on target, when I work with Archer." ANIMATED WEBSITE HEADER |  KEEP IT STRAIGHT Utilizing the "we get your business on target" story, logo combined symbolism behind the circle (The Archer) to represent "whole health" and the triangle (The Bow) to represent "balanced strength" with the colors of orange to represent "warmth" and silver to represent "savviness". The goal: distinguish the story, words, symbols, colors and imagery from every other law firm out there. DIGITAL ILLUSTRATION |  USE ADS WISELY Smart alternative to association magazine advertising Archer opted to go digital which allowed for key word insertion and instant tracking. DIGITAL DESIGN, ANIMATION, KEY WORD & ONLINE METRICS |
 ENGAGE YOUR PROSPECT Pull vs. Push approach to traditional brochure, services model incorporated so that when the time was right, prospect invited to indicate where they see themselves. By folding services model into a systematic business development consultation, Archer was able to consistently reach revenues that were 200-300% to previous. To date, firm is exploring brand "franchisability" options. DIGITAL & PRINT SELL SHEET WITH SERVICES MODEL |
Client Number 3
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 GET IT ONLINE Recognizing that client testimonial videos are one of the most powerful ways to tell their "personal touch", we created a series that spoke directly to that. STORYBOARDS, VIDEOSHOOT, KEY WORD YOUTUBE OPTIMIZATION |  MAKE IT DYNAMIC Using 30-Second Story: "Proven experience with a personal touch, every time.", imagery to match was designed to exude a warm, prosperous feel to clinch more referrals from their advisory team. LOOKBOOK, MAKEUP, DIGITAL PHOTOSHOOTS |  NOTHING LIKE IN-PERSON Part I A system of event touch points to provide inner network personal touch. This started with a tiered gifting program designed to see more referrals. BRANDED GIFT BAGS, CANDY, NOTES, FLOWERS |
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 NOTHING LIKE IN PERSON Part II Enhancing the event touch point system we added a followup system working with client's Customer Relationship Management tool. AUTOMATED CRM CARD & NOTE FOLLOWUP SYSTEM |  CAPITALIZE ON IT After establishing, mechanizing and infusing their 30-second story into their new client process, partners consistently grew new client numbers, built brand recognition and landed in position to merge their firm with larger, mid-sized firm. DIGITAL DESIGN, ILLUSTRATION, PACKAGING |  GET IT STRAIGHT Managing partners of mid-size law firm recognized the importance of staying in front of their referral base as primary way of getting new business. Their goal: Make brand interaction as easy as possible. My goal: Start with mobile email marketing and expand into Facebook and LinkedIn company pages. MOBILE EMAIL MARKETING & SOCIAL MEDIA CAMPAIGN |
 MAKE IT SOLID Mitchell Hoffman Wolf partners extended their digital touch points into their face to face referral development. 6-PAGE SELL SHEET |  KEEP IT DYNAMIC Using their personalized imagery, MHW partners made it a point to send series of personalized notes following every potential referral meeting. In the end, they found that by doing all 4 touch points on a consistent basis increased referral results as much as 300%. B&W DIGITAL PHOTOSHOOT, PRINTED CARDS/ENVELOPES |  SOLID VISUAL Innova Foods was approaching their largest tradeshow of the year. Their goal: To spend the maximum amount of time with their VIP clients and prospects, the minimum number of tradeshow goers. My goal: To map out a clear path of touch points that would easily weed out the "time wasters" while still giving every participant a positive experience. DIRECT MAIL TEASER WITH QUICK RESPONSE CODE |
 MAKE IT DYMAMIC Following the pre-show teaser, Innova sent a series of "opportunities" to engage with Innova experts during the show. R&D "WHAT'S NEW" VIDEO & YOUTUBE OPTIMIZATION |  PROVIDE A FIRST STEP By digitally offering a series of recipes and white papers throughout the show, this not only provided a way of attracting serious buyers, but allowing sales team easy way to follow up. When all was said and done, this 3-tiered program increased tradeshow results (leads) as much as 25%. LANDING PAGE, LEAD MAGNET, LEAD CAPTURE |
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