Part 3: What does your target say about your name and logo? This is the KEY question. There's what YOU think about it. There's what you THINK your prospect thinks about it. There's what your prospect ACTUALLY thinks about it. The last point is what we're aiming for. Without that, you may as well take your time and money and throw it out the window. What did our client's target think about the proposed names and logos? Ànu - "We like this most as a name. It is easy to read an

Part 2: What does your team say about your name and logo? You know your business best. What does your sales & customer service team think? They're the ones engaging most with your clients and prospects. What is it they hear time and again? What do your evangelists and coaches say? They already love you, can't hurt to ask. What does your branding team say? Here's where we come into play. When we look at what makes a strong name and logo, let's look at the following example: V

When we work with new clients one of our primary goals is: Let there be as few, yet crucial, conversations as possible so that we can do for you in weeks what it has taken you months (even years) to attempt without us. Thus, we use a specific process that is much like a race car team: Picture yourself as the expert driver. We, as your chief mechanic, will rally your team (internally and externally) so that each role is clear, there's no duplication AND you only need to have