Part 3: What does your target say about your name and logo? This is the KEY question. There's what YOU think about it. There's what you THINK your prospect thinks about it. There's what your prospect ACTUALLY thinks about it. The last point is what we're aiming for. Without that, you may as well take your time and money and throw it out the window. What did our client's target think about the proposed names and logos? Ànu - "We like this most as a name. It is easy to read an
Part 2: What does your team say about your name and logo? You know your business best. What does your sales & customer service team think? They're the ones engaging most with your clients and prospects. What is it they hear time and again? What do your evangelists and coaches say? They already love you, can't hurt to ask. What does your branding team say? Here's where we come into play. When we look at what makes a strong name and logo, let's look at the following example: V
"I have a great product/service but my clients just don't get it." What do your BEST clients say about you when it comes to WHY they work with you?
What are you hearing time and again with a new prospect when you pick up the phone? Tip #1 Show them you "get them" (and they will close themselves). In our example here Archer Law Group heard different concerns at different phases of
business life cycle, thus we created a self-opt in 30-Second Presentation model: "Our broch