Hitting Your Prospect Spot On (or Why NOT logic? Part I)
When we talk about creating a genuine connection with our audience, we utilize the Law of Connection. The Law of Connection simply states...
What's in a Name? More than You Know. (Part III)
Part 3: What does your target say about your name and logo? This is the KEY question. There's what YOU think about it. There's what you...
What's in a Name? More than You Know. (Part II)
Part 2: What does your team say about your name and logo? You know your business best. What does your sales & customer service team...
What's in a Name? More than You Know. (Part I)
We get this question a lot, so I thought I'd address it in detail: What's your process like to create a name and logo? The answer is:...
3 Tips To Convert Your Target into a Lead
"I have a great product/service but my clients just don't get it." What do your BEST clients say about you when it comes to WHY they work...
When Content Isn't Enough: Flushing Out Quality Leads
When we begin the conversation of how to use your marketing materials to find and flush out quality leads, the following question will...
How Building Your Brand is Like Building an Engine
When we work with new clients one of our primary goals is: Let there be as few, yet crucial, conversations as possible so that we can do...
