Hitting Your Prospect Spot On (or Why NOT logic? Part I)
When we talk about creating a genuine connection with our audience, we utilize the Law of Connection. The Law of Connection simply states...
What's in a Name? More than You Know. (Part III)
Part 3: What does your target say about your name and logo? This is the KEY question. There's what YOU think about it. There's what you...
What's in a Name? More than You Know. (Part II)
Part 2: What does your team say about your name and logo? You know your business best. What does your sales & customer service team...
What's in a Name? More than You Know. (Part I)
We get this question a lot, so I thought I'd address it in detail: What's your process like to create a name and logo? The answer is:...
3 Tips To Convert Your Target into a Lead
"I have a great product/service but my clients just don't get it." What do your BEST clients say about you when it comes to WHY they work...
When Content Isn't Enough: Flushing Out Quality Leads
When we begin the conversation of how to use your marketing materials to find and flush out quality leads, the following question will...