Social media marketing is a marketing phenomenon that
snuck into the professional landscape and reeked havoc in the
professional marketing landscape. Businesses went from
“The Great and Powerful Oz” hiding behind the proverbial
corporate curtain, to the exposed, vulnerable, portly fellow with
green tights and a handlebar moustache. Overnight,
consumers had the ability to talk about brands in virtually
uncontrolled social and marketing forums that is now social
media. While some businesses transitioned nicely, others fled
at the idea of their brands being at the mercy of social
networks. The reality of it is these days, if someone has the moti-
vation, they will complain about your brand. As scary as this might be, this is a great development in business marketing. Social media marketing holds businesses accountable for their actions, products, and services. Business altruism, who knew? Inasmuch as social media makes your business vulnerable and responsible, it allows your business to know how consumers are organically experiencing your brand, and react to any inconsistencies or mishaps with speed, ease, and personality. And as quickly as those complaints came in, so will the praise. Taming the social media marketing beast requires creativity, training, and discipline, all of which Black Jade Creative incorporates in their efforts.
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Why print? Why video? What about websites? Social media campaign? Customize eblasts? What else?
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