Before we go any further, email marketing is NOT dead! In fact, recently the Wall Street Journal published an article on how email was dead and guess what medium folks used most to respond in protest?
There are countless conjectures that email marketing is a dying medium for brand awareness. Plainly, this is a mistake. Surely, we are bombarded with emails daily. Your spam box has probably just doubled in the time it took you to read this. Regardless, the fear of email marketing campaigns being seen as spamming and
ineffective is merely a myth—for good businesses.
A strongly crafted email marketing strategy will not only grow your business, but prove to be a dynamic factor in supporting your Social Media. Think about how often a day you input your email address to be contacted, to sign in to your Social Networks, or to conduct business. Still think email marketing is dead? Not only is email marketing not dead, but is alive and breathing opportunities to grow and support your brand.
print video website social media email other
Why print? Why video? What about websites? Social media campaign? Customize eblasts? What else?
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